White Guide i Sverige lancerer hjemmeside på engelsk
Her til aften lancerer White Guide i Sverige en nye hjemmeside på whiteguide-sweden.com. Sitet er på engelsk og byder både på restaurantnyheder og gratis adgang til anmeldelser af 250 svenske restauranter. Sitet er et første skridt i retningen af den engelsksprogede White Guide Nordic, der udkommer sidst på året.
Læs White Guide Sveriges pressemeddelelse herunder.
Today Sweden’s leading restaurant guide launches English web – whiteguide-sweden.com
Today the White Guide, Sweden’s most authoritative restaurant guide, will launch its website in English in partnership with VisitSweden, the country’s official travel and tourist organization.
Since 2005, the White Guide has been the #1 source for Swedes seeking up-to-date, accurate and authoritative information on the country’s thriving restaurant scene. Now, for the first time, non-Swedish speakers will have access to this information. The new website contains around 250 reviews, including listings of the most recent winners of the White Guide’s annual contest for the best offering in various categories, and special mentions about places of interest to savvy travellers. There is also an introduction to the Swedish “fika” phenomenon from the separate White Guide Café, listing the best cafés and tearooms.
“The rest of the world now has a window into Sweden’s thriving restaurant scene,” says founder and publisher Lars Peder Hedberg. “With the launch of the White Guide in English, food lovers worldwide have a website to help them locate the best establishments in Sweden along with insights into the hottest culinary trends.”
The White Guide ranks the best in various categories and provides in-depth criticism. Unlike most guides, it is a genuine editorial product filled with features, trend reports and analyses. The guide prides itself in promoting the evolution of gastronomy. Today the White Guide is a publishing system with books, a magazine, websites, apps and events. Its quarterly magazine, White PAPER, covers the trends as they unfold.
“The White Guide is a powerful vehicle to continuously support the culinary evolution in Sweden,” says Ami Hovstadius, , project manager at VisitSweden. “As the international interest in our gastronomy continues to grow, this website will make it easier for visitors to grasp the huge variety of dining options and help them understand what Swedish food is all about.”
“We will regularly review interesting new entries and report significant developments to assist in keeping track of the dynamic Swedish culinary scene,” explains managing editor Mikael Mölstad. “The White Guide website will be an inspiring place to start exploring what’s going on in our part of the world.”
The White Guide recently expanded to Denmark and will publish its first international version covering all of the Nordic countries in English by year-end. In addition there is a separate White Guide Junior, reviewing Sweden’s school canteens, with the goal to promote healthy and tasty meals for the young while educating them in the understanding and enjoyment of food.
About the White Guide
The White Guide is the only authoritative restaurant guide covering the entire Swedish restaurant scene. Its history dates back to the first Swedish restaurant guides that were published more than 30 years ago. The White Guide in its present form has been published for ten consecutive years in Sweden, reviewing and listing almost 600 restaurants annually. It ranks the best in various categories along with in-depth criticism. Unlike most guides, it is a true editorial product, filled with features, trend reports and analyses.
VisitSweden is a marketing and communications company, whose aim is to promote Sweden as a travel and tourism destination and to market the Sweden brand. All marketing of Sweden is focused on selected target groups and VisitSweden has by presence in 12 prioritized foreign markets deep understanding in their travel preferences and knowledge of Sweden. VisitSweden is owned jointly by the Swedish state through the Ministry of Enterprise, Energy and Communications and the Swedish tourism industry through Svensk Turism AB. For more information about Swedish food and travel www.tryswedish.com and www.visitsweden.com